I do believe that I was expressing a commonly-held view within our community that we are skeptical about press releases from the watch brands (and from the watch auction houses). Press releases from the watch manufacturers often have minor errors; they always have a lot of hype; they rarely have much useful information for the enthusiasts; even if they have a misstatement or omission, most enthusiats / experts are not so concerned . . . we tend to do our own research and analysis, rather than taking anything at face value. You have proven that in this era -- of knowledgeable enthusiasts with digital cameras, modems, and dedicated websites and blogs -- the truth will get out pretty quickly, regardless of what the brands say in the press releases. Maybe the press releases are intended to get the retailers and salesforce pumped up; it's hard to imagine that much harm is really being done, in the real world.

So no intention to give TAG-Heuer a "pass" or to apologize for anything in the press release . . . but for most of us, the "rubber will meet the road" when we see watches powered by the Caliber 1885 movement, and that's when the more important judgments will be made. I am optimistic that TAG-Heuer will get high marks, when we see the watches.

Jeff

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