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Scan Week (Sept. 15 to 21) Essence of Heuer, Images & Words

It’s been a while since we had a scan weekend (or week), and with the vacations over and everyone back at their desks, it seems like a good idea to start having our scan events again. I have a few themes in mind (for example, “All About Straps” and “Best of Summer”), but let’s restart the series with a broader, more fundamental challenge.

Here is the challenge: How would you capture the essence of vintage Heuer timepieces in a single image (or a small number of images)? The following might be some approaches:

  • a photo of a watch that is the essence of Heuer . . . would it be an Autavia, Carrera or Monaco from the 1960s / 70s, or perhaps something earlier or later? Chronograph / dive watch / stopwatch?
  • a page of a catalog or book that captures the spirit of Heuer . . . a page from an old catalog or from Jack Heuer’s new autobiography?
  • of course there are the racers . . . Siffert, Andretti, McQueen, Rindt, etc.
  • think of the accessories . . . for example, boxes, back-plates, tools (033) or straps
  • you can get more abstract, if you like . . . maybe a palette of colors or tones?
A couple of other guidelines:
  • For purposes of this challenge, let’s focus on the timepieces, rather than the community. [Perhaps capturing the essence of our community can be the theme for another scan event.]
  • Let’s say that the image (or images) should need no explanation . . . we are looking for images that are powerful and direct, not images that need to be explained
In addition to an image (or two or three), please give us a word or phrase that captures the essence of Heuer . . . accuracy, speed, power, romance, courage, tragedy, victory, etc.

Be sure to have “Essence of Heuer” in your subject line, and we can even expand to Instagram and Twitter with #EssenceOfHeuer. A good subject line might also include your favorite word or describe the image, for example, “Speed . . . The Essence of Heuer” or “McQueen Monaco – The Essence of Heuer”.

Let’s start the scan on Monday, September 15, and we will let it run through the following Sunday, September 21. As usual, we will be flexible to accommodate those who want to start early or finish late. The images posted below are intended to inspire you!!

I’m really looking forward to seeing these images and words!!

Jeff

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