https://theheuer100.com/about/

There are some great watches and it's very interesting for this to be focused on heuer but I don't understand how they amassed the 100 watches? It's quite a few watches for the collectors on here to not to have seen pasting through the market? Then the bit I really don't understand they seem to admit to not being experts by having Jeff check out the 100 and put his comments on them? Therefore how did they know what to collect and how much to pay? Even if they paid $3k for each watch that is a $300k investment. Perhaps I'm completely missing the point and when they say they have amassed the watch they are actually brokers?