: Here is an interesting interview with Jean-Claude Biver --
: Jean-Claude Biver on Rebooting Zenith and the El Primero .

: And what about this paragraph ?? . . . we have been working on
: the patrimony of TAG Heuer. We have organised everything at the
: archives. You can come to TAG Heuer with any watch and we will
: be able to give you the exact date it was produced, even the
: name of the supplier of the hands, bracelet, dial. And we can
: tell you when it was last serviced.

: If you can give all this information for any watch that comes back
: to the factory – that is an extraordinary asset for a
: collector. Because he can then justify its origin and this gives
: value. And more than value it gives trust. You can buy a vintage
: watch because you can trust that the factory gives you all this
: information.

: Very interesting to hear this!!

: Jeff

Is there someone competing with Rolex or Patek?