Hi Jeff, I think u've summed it up 100% hit the nail on the head. I'm a user of instagram and yes I post my latest find or a watch with a different background and it's fun to do and a feel good factor for the likes and comments. But OTD is the place where the real information and the names that we trust and turn to for help or general discussion about Heuer's are on, this is a great site for the new collectors to the Heuer brand and for the old timer collectors like myself who are still able to learn things and find out news and lots of interesting info. Keep up the great work everyone and a big thanks to you Jeff.