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Re: Geneva Results -- What did you see?

I thought the marketing and execution were excellent as well. Aurel Bacs did a magnificent job keeping the momentum going as composer. Exciting in the moment, and equally exciting for the future of the Heuer vintage brand. (186/222 - for those that are counting)

: It’s 5:00 AM here in Geneva, “the morning after”. Need to
: head to the airport soon, but let me share some very quick
: thoughts.

: Summarize in less than 140 characters / elevator version? Results
: were solid, lacking the fireworks (new records at the top of the
: marquee), but seeing reinforcement of a strong market and lift
: for several watches previously in the middle of the Heuer range.
: [that was 166 characters (without the spaces) / 199 characters
: (with the spaces).]

: A natural (and healthy) “rotation” as some of the most
: over-heated of the 1960s Autavias corrected, while the 1960s
: Carreras continued the advance. Bidders were willing to pay up
: for the watches in the very best condition.

: Heuer enthusiasts were certainly well-represented . . . probably
: the most Heuer guys in any one room, ever!! A fantastic few days
: for the collectors’ community and for the TAG Heuer brand.
: Yes, our beloved Heuers went onto the big stage (Geneva auction)
: and acquitted themselves well.

: Phillips did a great job, from the run-up to the auction to the
: last gavel. Brilliant marketing; excellent execution.

: So what did you see?

: Jeff

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