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Discussion Topic -- New Carreras / Navitimers

Discussion Topic -- How do two brands with relatively comparable heritages [awesome chronographs from the 1940s through 1960s], both seeking to hit the same basic price point [$5,000 to $7,000, plus or minus], and using legendary names [Carrera and Navitimer], end up with such radically different lines of watches [both introduced over the last two weeks]?

Of course we understand that the brands are not trying to sell watches to the old vintage guys, but how can two approaches to the market for new watches be so different? Will both lines be successful commercially? Are the different approaches to these inevitable, in view of the brands' larger catalogs?

I know absolutely nothing about branding / product development / marketing, so let's have some views from folks who know more about these things.

Finally -- which one of these seven would you want to wear?


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