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Vintage Heuer Discussion Forum
The place for discussing 1930-1985 Heuer wristwatches, chronographs and dash-mounted timepieces. Online since May 2003.
Here's a quote from Jean-Claude Biver, published on Calibre11.com --
Probably not exactly what some of the vintage guys were hoping to hear.
: Discussion Topic -- How do two brands with relatively comparable
: heritages [awesome chronographs from the 1940s through 1960s],
: both seeking to hit the same basic price point [$5,000 to
: $7,000, plus or minus], and using legendary names [Carrera and
: Navitimer], end up with such radically different lines of
: watches [both introduced over the last two weeks]?
: Of course we understand that the brands are not trying to sell
: watches to the old vintage guys, but how can two approaches to
: the market for new watches be so different? Will both lines be
: successful commercially? Are the different approaches to these
: inevitable, in view of the brands' larger catalogs?
: I know absolutely nothing about branding / product development /
: marketing, so let's have some views from folks who know more
: about these things.
: Finally -- which one of these seven would you want to wear?