Here are some quick reactions, as posted on the IVHOC Facebook group --

• Lucian Sulica -- Zenith tried doing a three hand Primero a couple of years back. It was a miserable failure, for all the same reasons this one is going to me.
• John Cote -- I have to agree completely with what Lou said.
• Kostadis Paschalidis -- Horrible!
• Thomas Lubbock -- It's a no from me
• Kovacs Peter -- Sorry to say, but all the new Autavia line is a no from me. Vintage rocks, end of story.
• Fred S. Mandelbaum -- well, compared to the Hublorrera it is lovely?
• Jacx Sattar -- Its a "NO" for me. They just totally ruined AUTAVIA identity
• Darren St -- I would say not a bad watch, just a poor selection of name for it.
• Bristnj Jeff -- Why not re-launch as the 844. Would make a lot more sense and maintain differentiation between the sub-brands.
• Frédéric Beck -- Non-sense for an Autavia anyway... Aesthetically, proportions are great but the hands are too thin.
• Wayne Puckett -- Poor attempt in my opinion... But really, a time only Autavia?? Not in its DNA whatsoever!
• Jean-Jacques Von Erlach -- No go
• Dok Feelgood -- for "Auto Aviation" one normaly needs a Chrono
• Dale Vito -- I saw this in a few variations at Basel.
• Per Trygve Eitrem -- I find the “re-editions” pathetic
• Colin Butcher -- Truly ghastly. Lots if heritage to use -- 844; 1000. WHY ?????

Jeff

+++++++++++++++++++++++++++++++++++++

: Why do they insist on degrading or exploiting their model lines?
: They did the same thing with the Carrera. Can they not come up
: with another model line for things like this?

: I suppose if all you are doing is appealing to vanity then I see
: the point but to those buyers I would expect a largely (until
: recently and only in the case of the autavia) defunct model line
: which wouldn’t really resonate with current consumers.

: If you want to love more units take a page out of Porsche’s
: handbook. Want a pedestrian consumable for the masses that
: can’t or won’t buy a more expensive and less than practical
: 911? Build a Macan, not a 911-Gran Coupe xDrive blah blah blah.
: So in summation, don’t cheapen the Autavia, make something new
: like a...I don’t know...let’s call it a Heuer Grand Prix or
: some other random motorsport name.

: Just a suggestion versus offering an overpriced Selitta copied ETA
: 2824-2 🙄 fashion watch for those that don’t even know the
: origin of the word. I guess it’s nice that it doesn’t have a
: skeleton dial.