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The place for discussing 1930-1985 Heuer wristwatches, chronographs and dash-mounted timepieces. Online since May 2003.
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Influencers vs Retailers
In Response To: Orange accents... ()

Seems that the "influencers" [Hodinkee, Revolution and Calibre 11, for example] understand the watches and their heritage and produce some worthwhile homages.

The retailers -- Harrods and Watches of Switzerland [shown below] -- simply play with the colors, write some nonsense in their listings, and hope to sell 100 or 150 watches.

And our Average Joe customer who is excited and walks into the mall today has one choice -- the original Black / White version.

It's hard for me to believe that, in the long run, this approach is good for the TAG Heuer brand.



: Hello guys,

: First teaser photo of this LE Australian Autavia looked so
: promising. Beautifull blue dial, orange central secs
: hand...Skipper-alike....

: Black bezel...complete miss. Dial details in orange missing. It
: could have been so much better.

: The one Ara has "designed"...would have been much better,
: TAG should have done a bit more efforts with this one.

: Aged lume (or just superluminova), blue-ish bezel insert, orange
: accents on dial at the hour markers (NO orange lume
: please...reminds me too strong at the Bamfords), and some orange
: details in the minute register. In essence the Hodinkee Orange
: Boy dial...but in that beautifull blue then, not in black. Would
: have been a nice one!

: Untill today I think the Hodinkee Orange Boy and the Siffert from
: Calibre 11 are both the nicest modern Autavia's. And again like
: Ara said...they need to extend their base collection of the
: Autavia line with 4 fixed, non limited models and then go from
: there with some LE's from time to time...


: Best,
: abel.

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