The largest independent, non-commercial, consumer-oriented resource on the Internet for owners, collectors and enthusiasts of fine wristwatches. Online since 1998.
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Consumer Zone

Avoid expensive purchase mistakes from relying on heresay or blindly trusting dealers and sellers. Our library of watch consumer facts will empower you to confidently make sound and safe watch buying choices.

GUIDE TO MAJOR WATCH BRANDS
A beginner's guide to the major watch brands--which are better and which is the best
WHERE CAN I GET...
Guide to the best sources for watches, accessories and service--plus details on hard to find accessories
BUYER'S GUIDE
Get the most out of your purchase by understanding value, resale and types of dealers
WATCH WINDERS
Learn about these special accessories for automatic and manual-wind watches
GRAY MARKET WATCHES
Even reputable dealers may be selling 'unauthorized' watches--know the risks, problems and hidden expenses you may face
WATCH STRAPS
What you need to know to find replacement and alternative strap options to fit your wristwatch
FAKE & COUNTEFEIT WATCHES  << UPDATED 4/2005! 
What are counterfeit watches and how to avoid getting burned buying a watch that was not the real thing
HOW TO SELECT A WATCH
We guide you through the most important decisions to help you select the perfect watch.
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