Here is an interesting interview with Gerald Genta --

http://www.veryimportantwatches.com/files/pdf/creating_desing_rules_en.pdf

Here is my favorite section of the interview:

Which watch did you wear at the time?
I will request that you don’t write this, but I don’t like watches!

Why not write it? It’s impressive!...
For me, watches are the antithesis of liberty. I am an artist, a painter, I hate having to adhere to the constraints of time. It irritates me.

And why not write it?
It is somewhat pejorative. However, though I don’t like wearing watches, I do really like creating them!... Personally, my interest is more intrigued by a pair of high-quality shoes, because they offer comfort, or by an elegant piece of clothing, because elegance forms part of my personality . . .

Jeff