Interesting new campaign from Rolex . . . mainly "watches in the wild", with a few paid "ambassadors".

Here is Hodinkee's quick description / assessment of the ad campaign -- http://www.hodinkee.com/blog/a-quick-look-at-the-new-rolex-ad-campaign-highlighting-innovators-and-rolex-wearers

What do you think of the new campaign? Larger question: What has Rolex symbolized over the years? Success / accomplishment / conspicuous consumption / status symbol / excellence?

Jeff

[second scan below, courtesy of Hodinkee]