I would say it is pretty classesless for this guy to make such a comment. Apple is not going after his market, nor is it trying to replace mechanical watches. Jean could have easily taken the high road, but came out looking like a 5 year old child with his comments.

: And now we have the view of Jean-Claude Biver . . .
: fascinating to see this!!

: Jeff

: +++++++++++++++++++++++++++++++++

: Apple's long-awaited smartwatch looks "too feminine" and
: its design will not stand the test of time, luxury giant LVMH's
: watch guru has said.

: Jean-Claude Biver, who heads the French group's luxury watch
: division, said the US tech giant had made "some fundamental
: mistakes" designing the Apple Watch.

: "This watch has no sex appeal. It's too feminine and looks too
: much like the smartwatches already on the market," Mr Biver
: said in an interview with daily Die Welt.

: "To be totally honest, it looks like it was designed by a
: student in their first trimester," added Mr Biver, who
: heads up the brands Tag Heuer, Zenith and Hublot.

: Mr Biver predicted the much-anticipated device, with its square
: face and curved edges, would soon be outdated.

: "Luxury always has something timeless, it's rare and conveys
: prestige," he was quoted as saying, adding that the same
: could not be said for Apple Watch, which is expected to be
: bought by millions of customers and will likely be beyond repair
: in a few years' time.

: Mr Biver is not the first watch chief to be dismissive of Apple's
: efforts. Swatch CEO Nick Hayek earlier told Swiss media that the
: world's biggest watch group was "not nervous" about
: Apple's foray into the market.

: Apple Watch, which comes in several colours and links to the
: iPhone, will start at $349 when it is released early next year.
: The wrist device is the first new product category to be
: launched by Apple since the death of co-founder Steve Jobs in
: 2011.

: +++++++++++++++++++++++++++++++++

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