Another Great Way of Selling Watches . . .
With all due respect to the traditional auction houses, and the upstart eBay, this may be "the future" of selling high-end watches, or at least it is one very promising channel within this future.
http://www.hodinkee.com/blog/2010/12/3/thoughts-on-the-gilt-hodinkee-collaboration-one-day-later.html
Huge social networks (Gilt Man and Hodinkee); highly-respected curator (Ben Clymer); great watches, from reliable retailers (Fourtane and Matthew Bain) = the formula for success.
Jeff