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Continuing OT: Products that Fueled Rebirth of a Brand

Below, we have discussed brands that either (a) went from great to awful [Kodak and Pan Am] or (b) went from great to weak and then returned to great again. In this later category, I am interested in the products that fueled (or at least marked) the rebirth. Apple probably provides the clearest example, with the "i" products resulting in a rebirth of the company. But what are some other products that fueled the rebirth of a brand? Was there one Audi that had this effect or was the rebirth more gradual? Has Motorola returned to glory with the Android phones?

Thanks in advance for any suggestions!!

Jeff

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