Theres another guy on the bay (no name mentioned)who seems to buy up a lot of Heuers and GF bracelets from private sellers on e-bay and put them on for ridiculously high buy it now prices. His ads always read the same and it appears to me he knows nothing of the brand itself. He just seems to be trying to cash in on a trend, probably forums like this (not decrying it BTW) and other speciallity watch forums do nothing to help the prices asked.