I write a bit and have a book (not watch related) coming out, so I have been trying to ramp up with Twitter. Most of the writing/publishing blogs promote Twitter as a tool to promote authors, websites, products, etc. From what I have seen, Twitter is a binary universe in which popular individuals and institutions are "followed" with the proletariat, sycophants, etc. comprising the "followers." I have made a few Twitter connections, but administering, following, linking, etc., requires consistency and it is a tool to complement the original content one produce's elsewhere.