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Re: Nice primer - Some random thoughts on watch anniversarie


I wholeheartedly agree with you, just usual marketing tosh and lets cut to the chase, all that TAG and other brands are interested in this stuff for is marketing and PR, they don’t care about their history and vintage watches as much as you do.

From the look of the Carrera press release they are not on top of all their facts anyways.


Hi Mike, thanks for sharing. For people who do not come to OtD, the
: piece is a nice intro to the Carrera history. The pictures are
: very beautiful indeed - and who can say so better than John
: indeed?

: On the other hand, I am a bit fed up of brands using any
: anniversary for marketing purposes. I mean: 55 years - OK,
: that's a lot, but is it a meaningful anniversary?
: Just today there is another feature on Fratello Watches (one of my
: favourite newsletter for watches) where they present the various
: anniversary editions of the Speedmaster related to the 1969 moon
: landing.
: The feature is very nice and shows some beautiful watches - though
: not all of them IMHO - but it well and duly highlights how these
: anniversary editions seem to come out any other year or so now
: for watches that are a staple of a brand's portfolio - or way
: too often to be really meaningful anyway.

: I am all in for the "usual suspects" of important
: anniversaries - the ones people cherish for marriages for
: example: 10 years, 25 years, 50 years etc.
: But 55? Usually that's something the spouses only celebrate - like
: 14 or 24 :-)!
: If anniversary watches and corresponding dates are to be of any
: significance, brands should stick to the really relevant ones.

: Cheers,
: Fabrizio

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