: Quite cool, actually!

:
:

: “We had designed the case for the “Kentucky” in the form of a
: horseshoe so the model would appeal to another client segment we
: were targeting, the horsey set, and its name was obviously
: chosen to conjure up thoughts of the annual Kentucky Derby.
: Personally I think this case was one of the nicest models we
: ever designed for a chronograph.”

: - Jack Heuer

D'oh, I didn't mean Kentucky, that's relatively well known. What I actually meant was the Memphis, which we've only seen a couple of.

http://www.onthedash.com/watches/memphis/