...and it goes to show that we often read way too much into issues and mysteries that are just not there.

All good fun though!

: Here is a message from Jack Heuer, answering the question about
: the name "Camaro" and also the missing
: "1143" automatic: It is amazing how people start
: wondering and trying to guess what we thought some 40 years
: back.

: As for the Camaro, it is the Chevrolet car name that made us
: register the name for watches. The main reason to select that
: name was its sound and easy pronouncement. In a watch name its
: international acceptance is a key factor, it must be able to be
: pronounced in most key languages. This is not the case with the
: HEUER brand and the reason we would in the US always put in the
: ad’s: (say Hoy-er). That is also one of the reasons we would
: make sure that the model name was easily pronouncable. We of
: course also liked the Camaro name because it was a name of a
: nice sporty car that our key market segment of consumers was
: certainly aware of.

: As for the numbers game with the missing 1143, I frankly don’t
: believe we had any special reason not to use that number and
: certainly not reserved it for some new “Automatic Camaro”.
: In those years we where not that sophisticated with numbers for
: the wrist watches, whereas for the numerous stopwatches we did
: have some sort of strucuctured numbers code that allowed to
: indentify the divisons, calibre etc.

: That all for this morning! It is good to hear from you and see how
: people still seem to cherish my old watch models. Have a great
: day.

: Fantastic that Mr. Heuer has these memories and is willing to
: share them with our community, so many years later!

: Jeff

: ++++++++++++++++++++++++++++++++++++++++