I agree with you, Jeff. When I approached the Heuer world 6-7 years ago, detailed information such as flat V in Autavia logo were rarely mentioned in a typical ebay listing. Now descriptions are much more accurate and, with all the literature available, buyers have the opportunity to educate themselves and better discern valuable items. And of course, we see remarkable tag prices for those goodies, such as 4k of the listing you linked. At least now we know the thought behind those BuyItNow prices....

Cheers,
Francesco

: Well, I'm not sure about the market for the catalogs and books,
: but we can be certain that the market for the watches is
: benefiting from more and better information.

: Here is a listing for an Autavia 1163 MH, in an early execution.

:
: http://cgi.ebay.com/1970-Vintage-Heuer-Autavia-Chronograph-cal-11-w-Braclet-/250746875651?pt=Wristwatches&hash=item3a61adaf03

: Notice that the seller lists the serial number and describes the
: "flat V", in the word Autavia. Nice that this one also
: has the 1/70 bracelet, confirming the early 1970 dating.

: We would not have seen such detailed information even one or two
: years ago. I believe that we all benefit from the better
: information in the market.

: Jeff

: ++++++++++++++++++++++++++++++++++

: