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Vintage Heuer Discussion Forum
The place for discussing 1930-1985 Heuer wristwatches, chronographs and dash-mounted timepieces. Online since May 2003.
I'm with you completely.
Despite its price tag, the Singer is itself a replica. So its creators may view the artistic license taken on the clock being in line with the rest of the vehicle. I'm not touching potential legality issues as it's not my area.
The whole clock bit does seem overly contrived. I mean, why bother creating the confusion?
: Love the decal on the Porsche!! It shows enthusiasm for the
: brand, and there is no confusion that Heuer is sponsoring this
: car or has produced this car.
: On the other hand, the "Chrongraph Heuer" on the clocks
: installed in the Porsches: creates confusion about who made the
: clock (since Heuer used to make dash and panel-mounted clocks
: and timers) . . . check some of the Porsche discussion forums,
: and you see this confusion with people asking whether it is
: available through TAG Heuer . . . e-mail messages that I have
: received over the past couple of years also evidence this
: confusion constitutes a misuse / theft of the Heuer name and
: logo is just plain dumb looking, to my eye (a) in the use of the
: word "chronograph" for a clock and (b) in having
: registers that do not even work / cannot be operated (in the
: case of the Singer installation). Maybe it's just me, but it
: seems so strange to find these clocks mounted in the dash of a
: $200K / $300K Porsche. Maybe like seeing some cheap, aftermarket
: brakes painted bright red, and marked "Brembo" or
: putting the "Cosworth" name on low-quality replacement
: engine purchased at Walmart.