I've never really understood it. OK, it may stop people putting in cheeky low offers via email. Price on request always seems to be on expensive items, but one mans expensive is another mans cheap.
You see it a lot with house sales, you'll have POR for one property, but the listing next to it is clearly a more valuable property & it has the price listed!
Maybe there is a good reason that sellers use this approach?

Stewart

: OK, folks, here's a topic for discussion: How do you react
: when a dealer uses the "Price Upon Inquiry" approach,
: either on a few selected watches on his website or for all the
: watches (either in a category or across the website)? How
: likely or unlikely are you to seek information about an
: interesting watch, when this is the label? Can you suggest a
: good reason for dealers to use this approach on the vintage
: Heuers, either across-the-board or for particular models? Let's
: see how our readers, likely among the most active Heuer
: collectors, react to this approach. We may have covered this
: previously, but if so, it's been a long time and some conditions
: in the market may have changed.

: Jeff