Thanks Automobiliac,
I didn't know that. Dealers will be dealers.. not a lot we can do about that. I agree, the drivers names do give them license to bend the truth.

Stewart

: I generally agree with your points, Stewart. My main qualm isnt
: with collectors using the driver names to identify a model/color
: combo--it's with using the driver name to inflate the supposed
: historical significance and therefore the price of said models.
: Obviously people get more excited to wear a watch just like the
: one their hero wore in the race car, but I feel like this
: fetishization is starting to skew the market more and more as
: dealers take up this naming system and use it as a sales tactic.
: And I think that is what Jeff is getting at in his comments. And
: for the record, Siffert wasn't paid to wear Heuers. He loved
: them and actually had a wholesaler license from Jack Heuer to
: sell them to other drivers (Siffert was supposedly a scrappy
: wheeler dealer, having grown up in relative poverty). So it's
: not unlikely he actually sold Derek Bell his "Derek
: Bell." Maybe it should be called a "Derek Bell as sold
: by Jo Siffert" and the the price can be tripled.