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Opened July 1999, zOwie is the Internet's first and longest running discussion forum dedicated to Omega brand watches.

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It's not just the dealers, it's the CLIENTS too...

It's US, in other words. By changing the image of the brand and moving more upscale etc., they are not just altering the way their product is distributed; they are altering who buys it. In other words, they are no longer interested in having me (and perhaps "you" out there reading this?) as their end user or end customer. They want someone else.

On the one hand they've got to do what they've got to do, but on the other hand it's a shame because the company that was is no more really... They're becoming something different with the same name.

The smaller, well established dealers are such an integral part of the appeal of a specific brand IMO. They offer more personal service and are easier to deal with frankly. This change in Omega's stance is terrible on 2 fronts: new sales to existing customers will suffer, since the existing customers are no longer desirable customers to Omega; and, existing customers will have nobody to service their watches at the local level at this point, unless they want to deal with the "upscale" experience (sigh...).

What a shame on all fronts. I've got two Omegas - what am I going to do for parts and from whom am I going to buy the next one?

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