In a marketing point of view; clearly they already have vintage collectors secured. If you are going to buy a 5-7k new watch chances are its not going to be this, instead the heritage Autavias. Do we really want them to keep pumping out vintage inspired "reissues"?

It seems they are after the notion that ceramic/ carbon bezels are popular, trying to capture the guy that's going to Hublot's & others for a single watch, maybe other then his datejust.
As far as the the Bulova, I mean Breitling, ya just that. The last new Breitling I purchased is a Navitimer Cosmonaute Carpenter tribute, can you even compare..
On the second hand market at about 30-40%, I would go for either the first or second TAG, but then again atleast Breitling Matched that stupid calendar color, really?? All of them white?

: Discussion Topic -- How do two brands with relatively comparable
: heritages [awesome chronographs from the 1940s through 1960s],
: both seeking to hit the same basic price point [$5,000 to
: $7,000, plus or minus], and using legendary names [Carrera and
: Navitimer], end up with such radically different lines of
: watches [both introduced over the last two weeks]?

: Of course we understand that the brands are not trying to sell
: watches to the old vintage guys, but how can two approaches to
: the market for new watches be so different? Will both lines be
: successful commercially? Are the different approaches to these
: inevitable, in view of the brands' larger catalogs?

: I know absolutely nothing about branding / product development /
: marketing, so let's have some views from folks who know more
: about these things.

: Finally -- which one of these seven would you want to wear?

:
: Jeff