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Will These Be Next??

Photoshop from Heuerrooklyn --

I'm liking the McQueen version!!



: Seeing this new watch (or actually a teaser for a new watch),
: limited to 150 pieces and sold only in the Australian market
: raises the question -- again -- about the new approach to
: designing and selling watches.

: We see the "influencers" (such as Hodinkee, Revolution
: and Calibre 11) designing Limited Editions . . . and we see the
: same from the powerful retailers (Uae Autavia; Harrods Autavia;
: and now this newest LE in Australia). Yes, we can expect all of
: them to sell out, quickly. And the, within minutes, we determine
: the real value of the watches, in the market, when the first
: ones turn up on eBay, typically at a nice premium.

: But I still wonder whether this is a rational way to design and
: sell watches? Yes, the TAG Heuer brand get a push from the
: publicity, but what about the Average Joe who walks into a mall
: tomorrow or even tries to buy a nice Autavia online? He or she
: is left to choose between the original black and white model, or
: the Jack Heuer LE, which seems to be a bit of a white elephant.

: And what about the design team at TAG Heuer? Are they on furlough,
: as the design of the Autavias is being done through PhotoShop
: color changes of the existing portfolio?

: I really do embrace the role of the influencers and the big
: retailers, but I also wonder how the Average Joe is supposed to
: get excited about the Heuer brand. Mr. Joe will only see most of
: these more interesting models on his computer screen or in the
: watch magazines. Has the game been handed over to the insiders?

: Jeff

: ++++++++++++++++++++++++++++++++++

: :

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