zOwie Omega Discussion Forum

Opened July 1999, zOwie is the Internet's first and longest running discussion forum dedicated to Omega brand watches.

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my personal opinion

In Response To: Final Outcome for Gelber & Mundy ()

I think that Omega is not what it used to be since Hayek baught the firm and instated it in the Swatch Group. Since Hayek, only mishappenings happened:
- poor customer service
- poor quality control
- marketing hyped movements with poor reliability
not based on prestigious ebauches or movements
- horrible price rise for a product that doesn't match the vintage quality products
- despicable policy of Omega towards some of its best and more successful ads
- sacrifice and lack of care of existing customers
- policy of selling Omegas in Tourneau like stores
Some people will say that I criticize Omega too much but marketing hype is not quality it is just marketing. When you ruin the reputation of a brand you ruin it for good. And no Omega isn't what it used be an it never wil lbe what it used to be with Hayek and people who are deeply stuck into the Marketing Hype rainbow and thinking that sacrifying their loyal customers and ads is the solution.

just my 2cents and sorry of my rant

regards

georges