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Opened July 1999, zOwie is the Internet's first and longest running discussion forum dedicated to Omega brand watches.

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Why so emotional?

Dear Chuck

Wow. This was very exhaustive. Thanks for your clarifications. Nevertheless I don't agree with you in numerous aspects.

- Problems with 33xx are solved (that's why they can promote their brand with this product without risk)
- Problems with 1120 are solved too
- Customer service has improved lately and will further improve in the future
- Omega is not perfect, no company is perfect. Change is happening everywhere.

"10, 15, 20 years from now, people in the watch community will talk of Omega the same way that Heuer and TAG-Heuer are today". I really don't think so. This would happen if they didn't change their mass-product- and get-fair-price-image by adjusting the number of their outlets. This doesn't mean, that they are going to limit this number by 50% but perhaps by 20% (insider information). And this doesn't mean, that their product prices will sky-rocket high on Rolex level. Omega listprices are still 50% below Rolex listprices and fair.

"Omega isn't going to separate itself from “the mass-product-image” by continuing to offer Valjoux, ETA and Dubois-Depraz powered products."

Yes, sure, Omega is going to separate itself from the mass-product-image by continuing to offer Valjoux, ETA and Dubois-Depraz powered products. Since Valjoux and higher-grade ETA movements are of superb quality and further enhanced by Omega. Certainly they don't have the exclusive manufacturer-status, however this not a real advantage in my eyes but just a marketing-USP, myth and urban legend. This issue is just discussed with too many emotions like many other subjects in the watch communities and fora.

For me it's quite irritating, that now, for a sudden, plenty of Omega-collectors seem to be extremely frustrated by the negative outcome for a particular AD. I completely agree, that the attitude of Omega / Mr. Swift is really more than arrogant and reprehensible in this case however such issues also happen with other brands from time to time.

I don't owe just one brand. I still have a Rolex (will probably sell it soon too), some Omegas and other brands. And I still love my non-vintage Omegas, because I like their style and quality very much. And I am sure, that I still will love them in 30 years.

Felix

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