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Re: Longines: Is the Brand Under-Appreciated? And Why?

The prices commanded by 30CH- and 13ZN-powered pieces don't suggest that they are underappreciated at all! I do think they are a connoisseur's taste, though, rather like Universal Geneve, Minerva and a few other houses that had their years of chronograph greatness perhaps a generation before Heuer hit its stride.
For the average consumer, though, Longines today has been positioned below Omega in the pecking order, and as a result does not command the respect and appreciation that it formerly did.

: Over the last few days, I have been looking at some of the
: vintage Longines chronographs. To me, they seem to be
: under-appreciated in the vintage watch world. Here is a brand
: that: made some legendary in-house movements, 13ZN and 30CH,
: for example had some great looking designs in the 1950s / 60s /
: 70s has timed the Olympics, the Tour de France, auto rallies and
: other important sports events even had its decals on the
: Ferraris. In the world of vintage watch collecting, why don't we
: hear more about this brand? Or maybe others are hearing about
: Longines, but I am just missing it?

: Thoughts?

: Jeff

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