1)"Why do so many watch makers stake their reputations on ETA if their are better movements to be had?"
2)Breitling, Omega, IWC and others come to mind as brands who have the choice to go
elsewhere, but do not. Do you know why? Is
it a Swatch Grp thing? Are these brands part
of a larger business plan? Thanks.
1) Where did you read or heard this ? They were never said to be better movements to be had, they are easy to modify and to certifiate as a chronometer, but the reference in terms of movements today ask any watchmaker who has lots of experience under his belt not some inexperienced or young one, the answer will be rolex with the 3135.
2) Breitling was never a manufacture but an assembleur like Heuer, Mido, Eberhardt and many other firms.IWC has the inhouse cal 5000 and now another inhouse movement in the new ingenieur.Tough it was one of the rare firms who had one of the best modified eta 2892-2 but it turned inhouse because they developped the new calibre found in the new ingenieur based on their old inhouse legnedary movement the 8521-8541 movement series. Ernst Thomke who was at the head of Omega production in 1984 dediced to stop the production of inhouse Omega movements and replace it by Etas, it was a bad decision but Hayek approved it.
In 2010 swatch group will not deliver movements to companies who aren't member of the swatch group.