So I hope everything is clear to everyone. And yes, I confess the statement "100% in-house" was a bit exaggerated even though much is indeed done in house from technical plans, to prototypes, key parts (plate, bridges, jewels settings, assembling, oiling etc...)....probably more than many Companies making bolder statements but perhaps less scrutinized than TAG Heuer which provocative and daring style often exposes to critics more than any other Brand. Remember the V4 Concept in 2004 and all the skepticism around to say worst. We're in Dec 2009 and 85 of the 150 of the "150 anniverary" Edition have been delivered....but believe it or not, 10 days ago, a CEO of a great Manufacture I won't mention just told me it was just impossible......which is negating the realty....That's swiss watchmaking with its sacred cows and jealousies....Merry Christmas. JC

yes its may be possible to compete against the very clever
: marketing strategy of rolex: just changing movments and parts
: every 2-3 years... this keeps chinese away and also ensures that
: rolex remains an collectors piece...without marketing via
: limited editions ect.

: If I could decide on a Tag Heuer watch to be produced I would go
: for a Diver watch dimilar to a e.g. diver 100 autavia but to a
: deapth like 1000meters.

: second a PVD military watch line would be nice to : black pvd and
: green.

: rgds
: a